Timex’s interest in athletics predates the entry of mass media into the world of sport, but it is easy to see in old footage of past races that the company have played their part in making athletics what it is today. When Usain Bolt sprinted his way to double world record Olympic gold in Beijing, no-one really paid much attention to who was timing the race. But going back through old races it is striking how often you will see Timex’s name pop up on the footage.

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Timex have played a huge part in monitoring the performance of athletes at major meetings since time immemorial. Their impact now has expanded beyond monitoring the times run by top athletes in championship finals to a point where they are now known almost as well for the part they play in training performance monitoring for prospective champions. By wearing a Timex Ironman GPS Watch you can monitor not only your time for the 100 metres, but also your top speeds, overall pace and a wealth of other statistics.

The benefits of such close monitoring have been that athletes are able to tell at a glance which parts of their performance are suffering, how they can be improved and what they are doing right. If you want to be a successful athlete, you need to always be looking at how you can improve your performance. With a Timex Ironman GPS watch, this is easier than ever.

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